Privacy Policy

This Site collects personal information that you provide us directly as well as information that your browser routinely shares with websites and information that your mobile device shares when you access the Site from a mobile device. We have several legal grounds for collecting and using your information, including: (a) as necessary to perform a transaction (such as when you request information from us); (b) as necessary to comply with a legal obligation (such as for record keeping); (c) consent (where you have provided your consent for us to use your information for a particular purpose); and (d) as necessary for our legitimate interests (such as when we act to maintain our business generally).

You do not need to provide us with any personal information if you simply want to browse through our Site or learn more about our services. However, whenever you visit our Site, we collect information that your browser or mobile device routinely shares, called “Log Data.” This Log Data may include information such as your computer's Internet Protocol (“IP”) address, geographic location, browser version, pages of our Site that you visit, the time and date of your visit, the time spent on those pages, and other statistics. We use this information to understand more about our Site visitors generally and to improve the Site and our services. We will not try to associate any Log Data with the personal information that you provide to us, except to investigate apparent fraud or a threat to our Site, our business or our users.

We use Google Analytics and HubSpot to help us gather statistical information about the visitors to our Site and how they use the Site on an anonymous, aggregate basis (“Aggregate Information”). We will not associate this Aggregate Information with personally identifiable data unless required to do so to cooperate with law enforcement activity or other governmental request or to comply with law. We may use this information to gain a better understanding of the users of our Site, to improve our Site, and to improve our services and product offerings. Depending on the type of browser and device that you use, you may have the ability to control the type of information that these services use. To understand how Google Analytics collects and processes data, click here. To understand how HubSpot collects and process data, click here. We reserve the right to license or sell Aggregate Information about the visitors to our Site, but this information will not contain your personal information or otherwise be individually identifiable.

We value your trust in providing us your personal information, and we maintain technical and organizational measures to protect the integrity of this Site and the personal information we collect from you from loss, misuse, alteration or unintentional destruction. There are multiple facets to our security policy and procedures to ensure the best possible outcome to protect personal information you share with us. Firewalls and network segmentation protect Bethany's systems and applications to prevent outside intruders from directly accessing the data. Bethany systems and applications utilize encryption of data in transit and at rest. Bethany uses 3rd party credit card providers (Authorize.net and Stripe) for processing payments. Bethany staff only have access to data specifically required for their position. Bethany staff train regularly about data security and general cyber security to help protect our data systems. Employees utilize Multi-Factor Authentication (MFA) to help protect their accounts from being compromised. But remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable. We cannot provide absolute assurances against, and will not be liable for, any breaches of data security or confidentiality due to system failures or unauthorized access by third parties, or other causes beyond our reasonable control. You also have an important role in in protecting your information.

We typically retain your personal information related to marketing activities for as long as you accept marketing communications from us, and we will securely delete such data in accordance with, and to the extent permitted by applicable law, upon request. For personal information that we collect and process for other purposes, we typically retain such personal information for no longer than for the period necessary to fulfill the purposes outlined in this Privacy Policy and as otherwise specified in applicable record retention policies and procedures. We may retain your personal information even after you have unsubscribed from our communications if reasonably necessary to comply with our legal obligations (including law enforcement requests), meet regulatory requirements, resolve disputes, maintain security, prevent fraud and abuse, or enforce our terms and conditions. We will retain de-personalized information after we have otherwise deleted your personal information.

Any information you provide to us by using the Site may be stored, processed, transferred among, and accessed from the United States and other countries that may not guarantee the same level of protection of personal information as the one in which you reside. However, we will handle your personal information in accordance with this Privacy Policy regardless of where your personal information is kept. Regarding transfers from the European Economic Area ("EEA") to the United States, we rely on the derogations for transfers that are necessary to perform the transaction with you. Where required by law, you may request a copy of the suitable mechanisms we have in place by contacting us as detailed below. If you reside in other non-US jurisdictions outside the EEA, your use of the Site or provision of any personal information constitutes your consent for the transfer of such data to the United States for the purposes identified above. If you have questions about cross-border transfers, please contact us as detailed below.